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The Merchant Services industry can be extremely competitive and difficult to break into. It’s important to re-align your business solutions as a provider to best fit your customer base and market.
One of the easiest ways to differentiate in Merchant Services is to offer a complete solution, top to bottom. Often Merchant Services offers individual services and adds additional add-on fees for every extra service. Customers often don’t have the option to do anything but follow along with this structure, but if they’re able to purchase a single solution that provides value along with robust credit card processing, a full merchant services account and necessary hardware, how could they not choose your company?
Another main point to get across to your customer base is that you are a trusted advisor, you’re not just a salesman looking to make a quick buck out of your client. You need to listen to your customer needs and act as a consultant by offering only the necessary ideas and solutions, instead of trying to sell every add-on product you can. Most importantly, be transparent with your merchants about your ideas and plans for their business, and they’ll be sure to let you know if that aligns with their vision.
Merchant Services doesn’t have to be complicated. By opening up conversations with your merchants.
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